Conductor of the Café de Balme

A Savoyard by adoption, Hélène Roux cultivates multiple passions. Originally from Arès in the Arcachon basin, she arrived with her family at La Frasse in Haute-Savoie in the years 1968-69 for her entry into middle school…

Today, with the Café de Balme – a pioneering concept store and more recently with the Annexe 1888, an atypical charming accommodation – this conductor, eco-friendly, cheerful, and radiant woman has taken on quite a challenge in Magland: to spark interest and curiosity, to build a loyal clientele that savors the delights of her warm restaurant, and to capture the attention of decor lovers who succumb to temptation in front of her beautifully staged finds in her bright showroom. "Les Montagnardes" – her team – signs off on beautiful works in the mountains, and not only there, which delight specialized magazines, but most importantly those who live in the area!

With her mischievous smile, her eyes sparkling with intelligence, her frankness, and her genuine simplicity, Hélène Roux leads a thriving business.

This exemplary success is solely due to her extraordinary personality as a business leader, her taste for sharing knowledge, her always positive mindset, her insatiable curiosity, and her creative appetite.

A typical day for Hélène starts around six in the morning and ends twelve hours later! Meeting with this hyperactive individual…